1. Persuasion in advertising
Author: John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Psychological aspects.,Persuasion (Psychology)
2. The marketing power of emotion
Author: / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Library: Central Library and Document Center of Shahid Chamran University (Khuzestan)
Subject: Consumer behavior.,Consumers--Psychology,Marketing--Psychological aspects,Advertising--Psychological aspects,Decision making--Psychological aspects,Emotions--Economic aspects
Classification :
HF
,
5415
.
32
,.
O743
,
2003
